Printed on a white 100% cotton t-shirt. New design created from a vintage cigarette ad. Very mid-60s. Remindes me of Darrin and Samantha from Bewitched. A woman is wanting a kiss, but her man pushes her away because he hasn't finished his cigarette. The print says "Never interrupt an e-smoker. Because Clever Cigarette's balanced blend gives good taste from beginning to end."